The 3 characteristics of a memorable business card

PrintUK.com

The business card: the tiny but crucial networking tool that just refuses to die. No matter how many of our connections are made and developed online, and no matter how much we hear about the digital workplace, a good business card remains an essential part of any smart operator’s arsenal. When done right, it is a brilliantly simple, charmingly personal way to stay in an important contact’s mind.

But how do you make sure your card stands out from the rest? Consider the three key characteristics of every good business card:

• Colour

Before anybody begins reading the information written on your business card, they will first be hit with the visual. Given it is a small space, and so complicated images are a no-no, the main impact will be delivered via colour. While a garish and bold clash of colours might make people take notice of your business…

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